Senior Management Team

Richard Effman

Richard Effman

Richard Effman, Director of Marketing, manages all of the practice building assets at ENT and Allergy Associates (ENTA), including the Practice's marketing, physician referral development (PRD), healthcare affiliation, and customer service/patient satisfaction functions. In those capacities, he leads a multi-disciplinary team responsible for the many facets of managing the Brand experience at ENTA, including crafting the practice identity, developing messaging plans, creating, maintaining and enhancing connectivity to various constituencies-ranging from prospects and current patients to PCPs and various non-traditional referral sources, from recruits considering ENTA as their professional home to renowned healthcare organizations seeking valuable alliances and affiliations.

Mr. Effman is a 30 year veteran of the marketing and advertising world, and joined ENTA in January 2007 after having spent considerable time managing both the advertising agency and product and service sides of the business, including extensive healthcare marketing.

Mr. Effman holds a Bachelor of Arts in Marketing and Journalism from New York University and a Juris Doctorate from Brooklyn Law School.

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