News & Press
ENT and Allergy Associates® Launches an Advanced and Vastly Improved Website Specifically Designed to Better Meet Patient Needs
11/25/2014 in news
Tarrytown, NY: November 25th, 2014 –ENT and Allergy Associates, LLP (ENTA) understands that offering the expert services of its 160+ physicians in over 40 locations throughout New York and New Jersey in all aspects of ear, nose, throat, allergy, and audiology care is simply not enough to satisfy the needs of patients in 2014.
The nation’s preeminent otolaryngology practice equally recognizes the need to provide an advanced online presence, so it may allow its patients and prospects to dialog, learn, and engage with those superb services and physicians as quickly and easily as possible.
That’s why ENTA, which offers general otolaryngology for adult and pediatric patients as well as otology, laryngology, rhinology, sleep studies, allergy services, and hearing testing, long ago created a highly visible social media presence in assets like Facebook, YouTube, Twitter, and LinkedIn.
And it’s also why it recently undertook a comprehensive initiative to redesign its website (entandallergy.com). This highly advanced and innovative new website, which launches today, is constructed to accommodate all patient needs while, at the very same time, be easy-to-use, simple to navigate, and visually engaging.
ENTA configured the website to help visitors find services and information more efficiently. When users come to the new site, they will be greeted by a completely redesigned homepage that introduces them to the Practice and easily allows them to select from many important “menu” options including Request an Appointment, Office Locations, Patient Services, Conditions We Treat, and a new and improved Patient Portal which permits them to check in and avoid time consuming in-office paperwork. In addition to the main menu, visitors have the option of navigating to heavily sought after pages through the “quick links” drop-down menu.
The improved ‘Find a Doctor’ tool allows patients to effortlessly find physicians and clinical locations based on criteria like preferred geographic location, insurance acceptance, etc.
In addition, ENTA’s new website offers enhanced assets including:
- Location pages for each of its 40+ clinical sites that feature all information grouped in a single place; like driving directions, medical specialties and services offered, practicing physicians at that location, and their bios.
- Sub-specialty microsites that provide specific information tailored to the needs of those seeking particular services at ENTA.
- A ‘request an appointment’ feature for patients who prefer to initiate scheduling from the convenience of their own computer.
- Quick and prominent links to all ENTA social media channels.
- Expanded content regarding employment opportunities and upcoming events to assist in keeping the public informed.
- Automatic location detection from browser and server to automatically provide patients with nearest office locations.
- Expanded content and resourceful information in the “Conditions We Treat” section.
“We are very pleased with our new website, and hope all of our valued patients and prospects are as well”, noted Moshe Ephrat, MD, Clinical Director of the Advanced Facial Plastics Division and also Chair of the Website Committee at ENTA. “First and foremost, visitors to our site want to find a doctor…and we make that as simple as possible. But they also want to research health information, better understand what our Practice has to offer, and connect with their current ENTA physicians. Our enhanced site makes it easy for users to navigate and find the information they need. And on a visual basis, it reflects and is consistent with the high quality image ENTA is known for throughout New York and New Jersey.”
Added Robert Glazer, ENTA’s Chief Executive Officer, “Our existing website has served us well, and averaged over 50,000 visitors a month. But we wanted an online presence that was as state-of-the-art as every other aspect of our Practice, so we invested a great deal of time and effort into creating a brand new one. We are very proud of it.”
“We recognize that these days, patients utilize any number of tools to connect with online information and services”, commented Jason Campbell, Marketing Manager at ENTA and a key driver of the website initiative, “so we made certain our new site was equally accessible from desktop, tablet, and mobile device”.
To learn more about the benefits of ENT and Allergy Associates, or to conveniently find an ENT doctor or Allergy Doctor and then easily book an appointment at the nearest New York (NY) or New Jersey (NJ) location, please visit www.entandallergy.com or call 1-855-ENTA-DOC.
About ENT & Allergy Associates, LLP
ENT and Allergy has over 160 physicians in 40+ office locations in Westchester, Putnam, Orange, Dutchess, Rockland, Nassau and Suffolk counties, New York City, Long Island and northern/central New Jersey. Each ENT and Allergy Associates clinical location provides access to a full complement of services, including General Adult and Pediatric ENT, Voice and Swallowing, Facial Plastics and Reconstructive Surgery, Disorders of the Inner Ear and Dizziness, Asthma, Clinical Immunology, Diagnostic Audiology, Hearing Aid dispensing, Sleep and CT Services. ENTA has a clinical alliance with The Mount Sinai Hospital for the treatment of diseases of the head and neck and esophageal cancer, a clinical alliance with the Montefiore Medical Center for the tertiary treatment of pediatric patients and a partnership with the American Cancer Society to educate and treat patients with smoking disorders and cancer. The Practice has also expanded its clinical capabilities to include advanced Immunodeficiency trials.