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Night and Day Sleep Services and Five Affiliated Hospitals Launch First of-its-kind Radio Campaign

10/26/2010 in press release

Tarrytown, NY – October 26th, 2010, In an effort to make more people with sleep problems aware of possible solutions, Night and Day Sleep Services, a division of ENT and Allergy Associates(ENTA) is pleased to announce the launch of a direct response radio campaign in affiliation with five hospitals, Englewood Medical Center, White Plains Hospital Center, New York Eye and Ear Infirmary, Putnam Hospital Center and Phelps Memorial Hospital. The campaign, airing exclusively on WFAN-AM (sports radio 660), begins Monday 10/25 and will run for six weeks. 


A live :30 spot, directing people to call 855 77-SLEEP, will be read on every day, Monday through Friday, on the WFAN 660 program 'Boomer &Carton' (hosted by Boomer Esiason and Craig Carton), and will be simulcast on MSG TV Network and streamed online on the WFAN website, between the hours of 6:00 a.m. – 10:00 a.m. The FAN’s “Boomer & Carton” show is New York’s No. 1-rated morning radio show among Men 25-54.   


Night and Day Sleep Services provides comprehensive sleep examinations at all of our affiliated sleep locations in the New York/New Jersey area, and also offers treatment options for sleep disordered breathing. All five hospital-based sleep centers are nationally accredited by the AASM, housing leading edge sleep labs with private rooms and bathrooms. All rooms are equipped with comfortable beds and hotel-like amenities, and safety monitored by trained sleep technicians.


"This program will give the people of New York and New Jersey who suffer from sleep problems a real opportunity to find help", commented Ed Sabino, Director of Night and Day Sleep, "our five affiliated hospitals offer the finest care anywhere".   


Night and Day Sleep Services is a division of ENT and Allergy Associates, LLP.   To learn more about the benefits of Night and Day Sleep, please visit


 To learn more about the benefits of ENT and Allergy Associates ®, please visit

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